In an effort to send shock waves into the PPC world of shopping carts... (and reduce control over campaigns) Google just sent this email an email that I pasted below. It's not unlike Google to shake things up. However, this one is kind of a big deal. Many companies used this feature. Apparently, Google's automated ads got better results than the promotional ads marketers could come up with themselves.
What are your thoughts?
Here is the text of email that was sent out:
"Dear AdWords advertiser,
We noticed you’re using promotional text in your Shopping campaign. Promotional text is an optional message added at the ad group level and used to highlight special information about your store and products in your Product Listing Ads.
We noticed many of you use promotional text to highlight special offers or free shipping, so we recently introduced a new automated extension that uses existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop promotions in your ads.
Based on initial results, we saw that shoppers prefer this automated extension over promotional text and advertisers are getting better click through rates with it too. Thus, we’re retiring promotional text on September 30, 2015 and will start surfacing automated extensions more frequently instead.
How does this affect me? No additional action is needed for the promotional text retirement. Your ads won’t be otherwise affected and will continue to reach shoppers searching on Google. If you want to highlight other offers aside from free shipping and sale prices, we strongly encourage you to take advantage of our other shopping extensions:
• Merchant promotions to share discounts and promo codes • Product ratings to display aggregated star ratings and link to customer reviews • Trusted Stores certification to show the world you’re trusted by Google as a great place to shop Availability of these extensions may vary by country, so review the above help center articles for more details. You can find more information in our help center as well.
The Google AdWords Team"